{"id":542,"date":"2026-09-03T12:32:47","date_gmt":"2026-09-03T12:32:47","guid":{"rendered":"https:\/\/www.lichen-media.fr\/?page_id=542"},"modified":"2026-09-18T07:58:13","modified_gmt":"2026-09-18T07:58:13","slug":"olivier-remoissonnet-brosse-a-dents-made-in-france","status":"publish","type":"page","link":"https:\/\/www.lichen-media.fr\/index.php\/olivier-remoissonnet-brosse-a-dents-made-in-france\/","title":{"rendered":"Pas si banale : ce que cache vraiment votre brosse \u00e0 dents"},"content":{"rendered":"\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#ad640f;font-size:14px\"><strong>AUX AVANT-POSTES DU VIVANT \u00b7 INDUSTRIE &amp; \u00c9CONOMIE CIRCULAIRE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>Avec Olivier Remoissonnet<\/strong><br>Directeur de La Brosserie Fran\u00e7aise, \u00e0 Beauvais<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous l\u2019utilisons tous les jours. Mais que savons-nous vraiment de notre brosse \u00e0 dents ? Avec Olivier Remoissonnet, on explore ce que cet objet ordinaire raconte de notre industrie, de nos emplois et de nos choix de consommation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">\u00c9pisode int\u00e9gral \u00b7 1 h 17 \u00b7 Mis en ligne le 3 septembre 2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pas si innocente : tout ce que cache votre brosse \u00e0 dents | Olivier Remoissonnet\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/et2NYjTh9Iw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw\">Regarder aussi cet \u00e9pisode sur YouTube<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un objet du quotidien, des choix de soci\u00e9t\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fabriquer en France, pr\u00e9server un savoir-faire, transformer les mati\u00e8res utilis\u00e9es et organiser le recyclage : derri\u00e8re une brosse \u00e0 dents se dessinent des choix qui d\u00e9passent largement la salle de bains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette rencontre remonte le fil d\u2019une aventure industrielle \u00e0 Beauvais. Elle interroge le sens du \u00ab Made in France \u00bb, les liens entre production locale et mod\u00e8le social, ainsi que les difficult\u00e9s tr\u00e8s concr\u00e8tes de l\u2019\u00e9conomie circulaire. Il est aussi question de lin, de coquilles Saint-Jacques et des id\u00e9es re\u00e7ues qui entourent les brosses en bambou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Olivier Remoissonnet, l\u2019industrie depuis Beauvais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Olivier Remoissonnet dirige La Brosserie Fran\u00e7aise, une entreprise dont l\u2019histoire commence en 1845. En 2012, il la reprend avec son associ\u00e9 Olivier Voisin alors qu\u2019elle est menac\u00e9e de disparition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet entretien, il raconte cette reprise, la place des salari\u00e9s dans la sauvegarde du savoir-faire et la renaissance de l\u2019entreprise avec Bioseptyl. Son r\u00e9cit pose une question centrale : comment continuer \u00e0 fabriquer ici, tout en r\u00e9duisant l\u2019impact environnemental d\u2019un produit de grande consommation ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les questions au c\u0153ur de l\u2019\u00e9pisode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Que signifie r\u00e9ellement la mention \u00ab Made in France \u00bb ?<\/li>\n\n\n\n<li>Comment pr\u00e9server des emplois et un savoir-faire industriel sur un territoire ?<\/li>\n\n\n\n<li>Pourquoi le recyclage d\u2019une brosse \u00e0 dents n\u00e9cessite-t-il une fili\u00e8re d\u00e9di\u00e9e ?<\/li>\n\n\n\n<li>Comment concilier nouveaux mat\u00e9riaux, fabrication locale et prix accessible ?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les chapitres de la rencontre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Envie de retrouver un passage ? Ouvrez le chapitrage ci-dessous : chaque rep\u00e8re m\u00e8ne au moment correspondant sur YouTube.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Afficher les 22 chapitres de l\u2019\u00e9pisode<\/summary>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=0s\">0:00 \u2014 Vous ne la verrez plus comme avant<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=59s\">0:59 \u2014 Le poids cach\u00e9 d\u2019un objet banal<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=181s\">3:01 \u2014 La Brosserie Fran\u00e7aise : une histoire commenc\u00e9e en 1845<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=327s\">5:27 \u2014 Comment fabrique-t-on une brosse \u00e0 dents ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=570s\">9:30 \u2014 Beauvais et la vall\u00e9e historique de la brosserie<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=658s\">10:58 \u2014 Quand la brosse \u00e0 dents \u00e9tait un produit de luxe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=948s\">15:48 \u2014 2012 : une usine promise \u00e0 la disparition<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=1185s\">19:45 \u2014 \u00ab Une cause perdue d\u2019avance \u00bb<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=1237s\">20:37 \u2014 Sauver le savoir-faire en investissant dans les salari\u00e9s<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=1853s\">30:53 \u2014 Bioseptyl et la renaissance de l\u2019entreprise<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=2085s\">34:45 \u2014 Made in France, \u00e9cocitoyennet\u00e9 et expertise<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=2556s\">42:36 \u2014 Que cache r\u00e9ellement la mention \u00ab Made in France \u00bb ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=2752s\">45:52 \u2014 Quand nos achats financent aussi notre mod\u00e8le social<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=3091s\">51:31 \u2014 Des coquilles Saint-Jacques et du lin dans nos brosses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=3444s\">57:24 \u2014 R\u00e9duire l\u2019\u00e9nergie et les d\u00e9chets de l\u2019usine<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=3554s\">59:14 \u2014 Pourquoi la brosse ne se recycle pas dans le bac jaune<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=3612s\">1:00:12 \u2014 Cr\u00e9er une fili\u00e8re de recyclage compl\u00e8te<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=3784s\">1:03:04 \u2014 La brosse en bambou est-elle vraiment \u00e9cologique ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=3989s\">1:06:29 \u2014 Certaines brosses peuvent-elles ab\u00eemer les gencives ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=4158s\">1:09:18 \u2014 Une brosse Made in France peut-elle rester accessible ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=4346s\">1:12:26 \u2014 Le pari de fabriquer 500 000 brosses sans commande<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=et2NYjTh9Iw&amp;t=4480s\">1:14:40 \u2014 Conclusion : la force d\u2019une aventure collective<\/a><\/li>\n<\/ul>\n<\/details>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Les shorts de l\u2019\u00e9pisode<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Des coquilles Saint-Jacques dans les brosses \u00e0 dents !#Shorts \ud83e\udd2f\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/NNb_bskhn1g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">D\u2019autres rencontres aux avant-postes du vivant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lichen M\u00e9dia part \u00e0 la rencontre de celles et ceux qui agissent sur leur territoire. Retrouvez les autres \u00e9pisodes pour prolonger cette exploration.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lichen-media.fr\/index.php\/les-episodes\/\">D\u00e9couvrir les autres \u00e9pisodes<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous portez une initiative concr\u00e8te sur le territoire ? <a href=\"https:\/\/www.lichen-media.fr\/index.php\/contact\/\">\u00c9crivez-nous.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">Un entretien men\u00e9 par Yves Pinol pour <em>Aux avant-postes du vivant<\/em>, une \u00e9mission de Lichen M\u00e9dia, r\u00e9alis\u00e9e avec les moyens techniques de Creatika.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AUX AVANT-POSTES DU VIVANT \u00b7 INDUSTRIE &amp; \u00c9CONOMIE CIRCULAIRE Avec Olivier RemoissonnetDirecteur de La Brosserie Fran\u00e7aise, \u00e0 Beauvais Nous l\u2019utilisons tous les jours. Mais que savons-nous vraiment de notre brosse \u00e0 dents ? Avec Olivier Remoissonnet, on explore ce que cet objet ordinaire raconte de notre industrie, de nos emplois et de nos choix de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Olivier Remoissonnet : la brosse \u00e0 dents autrement","_seopress_titles_desc":"Olivier Remoissonnet raconte La Brosserie Fran\u00e7aise \u00e0 Beauvais : fabrication locale, savoir-faire et recyclage. 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