{"id":28,"date":"2026-05-18T11:39:50","date_gmt":"2026-05-18T11:39:50","guid":{"rendered":"https:\/\/www.lichen-media.fr\/?page_id=28"},"modified":"2026-07-27T12:10:26","modified_gmt":"2026-07-27T12:10:26","slug":"a-propos-de-lichen-media","status":"publish","type":"page","link":"https:\/\/www.lichen-media.fr\/index.php\/a-propos-de-lichen-media\/","title":{"rendered":"Le projet Lichen M\u00e9dia | M\u00e9dia de terrain"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Le terrain avant les discours<\/h1>\n\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color has-large-font-size wp-elements-82449aa7327cd825c3466dc2845c8985 wp-block-paragraph\">Partir du r\u00e9el, prendre le temps de voir, \u00e9couter et raconter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La conviction de d\u00e9part<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les grands d\u00e9fis de notre \u00e9poque ne se comprennent pas seulement \u00e0 travers des chiffres, des rapports ou des discours d&#8217;experts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lichen M\u00e9dia choisit d\u2019aller l\u00e0 o\u00f9 les choses se passent. Son \u00e9mission, <em>Aux Avant-Postes du Vivant<\/em>, rencontre celles et ceux qui exp\u00e9rimentent, fabriquent, restaurent, transmettent ou inventent d\u2019autres mani\u00e8res d\u2019agir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi Lichen ?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"935\" src=\"https:\/\/www.lichen-media.fr\/wp-content\/uploads\/2026\/05\/evernia-prunastri-1.webp\" alt=\"\" class=\"wp-image-155\" style=\"aspect-ratio:1.4973307269392582;width:442px;height:auto\" srcset=\"https:\/\/www.lichen-media.fr\/wp-content\/uploads\/2026\/05\/evernia-prunastri-1.webp 1400w, https:\/\/www.lichen-media.fr\/wp-content\/uploads\/2026\/05\/evernia-prunastri-1-300x200.webp 300w, https:\/\/www.lichen-media.fr\/wp-content\/uploads\/2026\/05\/evernia-prunastri-1-1024x684.webp 1024w, https:\/\/www.lichen-media.fr\/wp-content\/uploads\/2026\/05\/evernia-prunastri-1-768x513.webp 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le lichen na\u00eet d\u2019une association durable entre un champignon et un organisme capable de photosynth\u00e8se. Ensemble, ils peuvent vivre dans des milieux o\u00f9 chacun, isol\u00e9ment, rencontrerait davantage de difficult\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette alliance discr\u00e8te, patiente et r\u00e9sistante incarne ce que Lichen M\u00e9dia cherche \u00e0 raconter : des formes de coop\u00e9ration, d\u2019adaptation et d\u2019invention qui permettent d\u2019habiter autrement un territoire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre approche<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Partir du r\u00e9el<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nous partons toujours du r\u00e9el.<\/strong>\u00a0Chaque \u00e9pisode se construit \u00e0 partir d&#8217;un lieu, un geste, une m\u00e9thode, une contrainte, une exp\u00e9rience, une initiative concr\u00e8te<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019action, sans na\u00efvet\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous ne cherchons ni les solutions miracles ni les r\u00e9cits trop parfaits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une exp\u00e9rience locale n\u2019est pas une recette universelle. Ce qui nous int\u00e9resse, c\u2019est ce qu\u2019elle r\u00e9v\u00e8le, les difficult\u00e9s qu\u2019elle rencontre et les enseignements qu\u2019elle peut transmettre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De la clart\u00e9, sans d\u00e9former<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous cherchons \u00e0 rendre accessibles des sujets parfois complexes, sans les r\u00e9duire \u00e0 quelques formules ou oppositions simplistes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prendre le temps, c\u2019est aussi accepter les nuances, les contradictions et les questions qui restent ouvertes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9couter avant de conclure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une bonne rencontre ne commence pas par une r\u00e9ponse pr\u00e9par\u00e9e. Elle commence par une \u00e9coute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos invit\u00e9s ne sont pas r\u00e9duits au r\u00f4le de porte-parole. Ils sont accueillis comme les t\u00e9moins d\u2019une exp\u00e9rience, d\u2019un savoir, d\u2019un engagement ou d\u2019un parcours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un regard s\u00e9rieux, jamais moralisateur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lichen M\u00e9dia aborde les enjeux \u00e9cologiques, sociaux et territoriaux avec exigence, sans donner de le\u00e7ons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous pr\u00e9f\u00e9rons montrer, questionner et expliquer, pour permettre \u00e0 chacun de comprendre et de se faire sa propre opinion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qui r\u00e9alise Lichen M\u00e9dia ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lichen M\u00e9dia a \u00e9t\u00e9 cr\u00e9\u00e9 par <strong>Yves Pinol<\/strong>, r\u00e9alisateur et producteur audiovisuel depuis plus de vingt ans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il con\u00e7oit et r\u00e9alise l\u2019\u00e9mission <strong>Aux Avant-Postes du Vivant<\/strong>, produite par <strong>Cr\u00e9atika<\/strong>, le studio audiovisuel qu\u2019il dirige. Cr\u00e9atika assure la pr\u00e9paration, le tournage et la fabrication technique de chaque \u00e9pisode.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Voir les \u00e9pisodes<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Comment participer<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/www.lichen-media.fr\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-22-mai-2026-21_42_59.png\" alt=\"\" class=\"wp-image-126\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le terrain avant les discours Partir du r\u00e9el, prendre le temps de voir, \u00e9couter et raconter. La conviction de d\u00e9part Les grands d\u00e9fis de notre \u00e9poque ne se comprennent pas seulement \u00e0 travers des chiffres, des rapports ou des discours d&#8217;experts. Lichen M\u00e9dia choisit d\u2019aller l\u00e0 o\u00f9 les choses se passent. Son \u00e9mission, Aux Avant-Postes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":12,"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":444,"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/pages\/28\/revisions\/444"}],"wp:attachment":[{"href":"https:\/\/www.lichen-media.fr\/index.php\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}